PokerShare.com Launches Second Generation Poker Site

The world's first poker site that its players own

September 1, 2005 (London, UK) - At a time when everyone is wondering what the next generation of online poker will bring, PokerShare.com (www.PokerShare.com) has an answer. "We are pleased to launch what we consider a next generation online poker site," according to PokerShare.com's CEO, Lucan Toh. "Our concept is simple, we are offering more value for our players by sharing the profits of the business with our customers," continued Toh.

The concept behind PokerShare.com may be simple, but it is also
revolutionary. Including players at the top of the value-chain, by allowing
participation in the profits of the business, PokerShare leverages the
economics of online poker to the benefit of all involved. This co-operative
relationship works because online poker operates on massive economies of scale. In online poker, the fixed costs of operating the business remain
constant and the incremental costs of each new player is negligible.

"Traditional online vendors compete by changing the value proposition,
effectively by lowering costs, we change the value proposition by giving
money back to our customers. In poker, lowering the cost of participation is not really a consideration since online poker players already choose the
stakes at which they play, so in our world, the equivalent to lowering cost
is to allow participation in the upside. In both cases the customer gets
better value, and providing value is what online businesses do best," said
Toh.

Because PokerShare is powered by UltimateBet software, their poker room
already hosts up to 18,000 players at peak times throughout the day.
However, as the only co-operative poker room on the internet, where the
players share in the profitability of the business, PokerShare is expecting
this number to increase by at least 10% within its first 90 days.

'Dividends' paid to players will be divided depending on each player's
participation on the site, rewarding players that play most regularly with
the largest share of the profits. To ensure fairness, the Poker Share Trust
has been established to administer payments to players.

"Why play anywhere else when you get the same level of service and liquidity and be rewarded for doing it," says Toh. "Players like ourselves are becoming more and more savvy so we wanted to give something more to our players, a percentage of the company's profits was a natural step for us to take."

To celebrate the launch of PokerShare.com, the second generation in online poker, PokerShare.com is offering a 100% opening sign-up bonus.

ENDS

For more information about PokerShare or for interview opportunities, please contact:
Larry Colcy
Lyceum Media on behalf of PokerShare.com
(604) 685 6240
Larry@LyceumMedia.com

Notes to the Editor:

About PokerShare.com (www.PokerShare.com)
Play it, Own it. PokerShare.com is the world's first online poker room to
offer its users the opportunity to own a percentage of the company's
profits. PokerShare.com Limited (UK) is a wholly owned subsidiary of PlayIt
OwnIt Limited. PokerShare.com is powered by Excapsa, one of the largest
online poker networks, which includes top sites such as UltimateBet.com and UltimatePoker.com.

How the concept works When you play on PokerShare.com you earn SharePoints from the length of time you play, to the number of pots you contribute and from tournament fees.
SharePoints entitle you to a percentage of the company's profits. 40% of
the company's profits go directly into a Gibraltar-based Trust. The Trust
distributes dividends to players relative to the number of SharePoints
earned.